Health Care


Supported by five decades of excellence within the fields of academia and mental health care, Dr. Eleanor Zeitlen Avinor has excelled as the co owner, department head and academic director of KEG Cards International since 1990. Through her esteemed practice, she co-invented KEG Cards, an acronym meaning “Keys to Emotional Growth.” Notably, her cards illustrate original artwork and are designed to help her patients understand their deepest feelings on an intimate level. The KEG Cards were first released in 2009 and have since been spread among national and international psychologists and counselors. To this end, Dr. Avinor has also delivered a myriad of presentations on her cards’ effectiveness at conferences and symposia. In 2009, she presented the KEG Cards at a conference in Holland in relation to autism spectrum disorder.

Alongside her roles with KEG Cards International, Dr. Avinor has also been lauded as a specialist in psychological assessment and counseling in art therapy since 2007. Earlier in her career, she served as a researcher and teacher of English as a foreign language at the University of Haifa in Israel between 1972 and 2009. During her educational ventures, she authored and co-authored several publications, including the 1993 work “A Study of the Relationships Among Multilingualism, Learning Style, and Cognition” via the University of New Mexico; the 1995 works “A Description of Language Attitudes and Achievements of Russian Immigrant Students at Haifa University,” “Academic Difficulties and Early Literacy Deprivation: The Case of Ethiopians in Israel” and “Circassian Israelis: Multilingualism as a Way of Life”; and the 2006 work “CMC Among Multilingual Students of English for Academic Purposes: Linguistic and Sociolinguistic Communicative Factors in Online Written Responses.” More recently, Dr. Avinor authored “Shirley: There is Not Enough” in the Psychology and Behavioral Science International Journal in 2017.

Presently, Dr. Avinor is studying in the MBA Startup Program at the Technion in Haifa, Israel, and will be visiting Cornell University in May of 2022 to participate in various workshops. To this end, she has planned a shorter international course that will begin in May of 2022 that will be marketed across the United Kingdom, United States, Australia, Africa and Europe. She previously earned a Bachelor of Arts in English and a Master of Arts from the University of Haifa, a Master of Science in psychotherapy from the University of Derby, and a Doctor of Education from the University of New Mexico. Later in her career, Dr. Avinor completed additional coursework in redecision therapy at the Southeast Institute of Chapel Hill and in psychotherapy at the Rambam Hospital Medical School.

Recognized as an expert in the field of counseling, Dr. Avinor has been honored with numerous accolades, including a rector’s committee grant to develop internet modules for foreign language courses in 2000. Although she has experienced many career achievements, she is especially proud of the success of her children, who have attained much success in their own right.

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